Do you use SEO to enhance your business website? SEO is important for delivering sales, leads, authority, and traffic, but you can notice these benefits only when you do the SEO perfectly. If you fail to do SEO, the business can get invisible online. It is not simple to remain updated, and when it involves SEO, you should not take things easily. In this article, we have added a lot of information about SEO and basic SEO ranking factors. So, continue reading to find out more about how SEO helps in improving your business.
Search engine optimization or SEO is the method of improving the website’s search engine rankings. Thus, the website appears in first place in search results and brings traffic to the website. The person who is in charge of SEO is referred to as a search engine optimizer. Their main aim is to improve organic traffic.
Organic traffic means the traffic you obtain when the visitors click the website in search results. It is completely opposite to paid traffic that comes from advertisements. The majority of SEO concentrates on optimizing the website for Google search engine as it dominates the entire search market. But still, it is possible to optimize the website for other top search engines such as Baidu, Yahoo, Google, and others.
There are two main important activities involved in SEO. They are:
- Off-page SEO
- On-page SEO
On-page SEO involves optimizing code, content, and various parts of the website you take care of. Off-page SEO involves taking appropriate action to develop trust, inbound links, social signals, and authority. It is important to focus on both optimization techniques while performing the SEO.
Top SEO ranking methods:
Google is clear on three factors to index your website. They are:
- User experience or RankBrain
Let us look in detail.
Links: It is an important SEO ranking signal since the web is developed on that. If you are analyzing search engine ranking, you need to give importance to three kinds of links.
- Internal links: Links that are present within the website that is your content
- Outbound links: Links in your web page that redirects to external sources
- Inbound links: Links redirected to your website from the other or external web pages
Inbound links assist Google to determine whether the content is authoritative and relevant. If the website is getting a link from the website that is already indexed in search engine or authority, the link will have more value than the link present on the low quality or low traffic website.
Also, low-quality inbound links have chances to affect the search ranking. So, ensure to maintain as minimum as possible.
Content: One of the important SEO ranking factors is content. Quality and relevance are two important factors to focus on while performing SEO. You need to optimize several areas in this part. Besides the keywords, you need to know the type of search term. For example, some people may search ‘Arizona real estate’ for a different purpose, which you would not know.